SVG Motors Acquires Urbana Dealership

Joshua Keeran | Urbana Daily Citizen, Employees of SVG Motors and Trenor Motors gathered in the Scioto Street dealership Friday during the announcement of a change in ownership. Pictured in the center shaking hands are SVG Motors President Steve VanGorder, right, and Trenor Motors President Roger Tehan Jr., left. VanGorder said the plan is to keep as many former employees of Trenor Motors as possible while also hiring additional staff to join SVG Urbana.

by Joshua Keeran, Urbana Daily Citizen
One of the Urbana’s oldest operating businesses is no longer. Trenor Motors, family-owned and operated since 1926, was acquired Friday by SVG Motors.

Headquartered in Dayton, the SVG auto group consists of two new and used car dealerships – SVG Chevrolet in Greenville and SVG Chrysler Dodge Jeep Ram in Eaton – along with SVG Motors, a used car dealership in Dayton.
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Steve VanGorder, president of SVG Motors, said he has been in talks with Roger Tehan, owner of Trenor Motors, for the past two-and-a-half years about the possibility of acquiring the Urbana dealership.

“I’m very appreciative of Roger Tehan and his family for affording me this opportunity to be able to do this,” VanGorder said. “This is an honor to be a Chevy, Buick and GMC dealer. I’m living my dream. This is what I’ve always wanted, and I’m on top of the world right now.”

He added the plan for the 90-plus-year Urbana staple is for it to continue to operate as a Chevrolet, Buick and GMC dealership under the name of SVG Urbana.

“We feel this is a great community, and there is no reason why this store can’t sell and service a lot of cars,” he said.

“In my opinion, (this location) is the best piece of real estate in the county – in between the two most traveled roads (routes 29 and 36) going through the county.”

VanGorder said the dealership will tie in perfectly with his other stores, which will allow SVG Motors to continue to be home of the “Superior Value Guarantee (SVG).”

“(The dealership) just seems like it fits what we are doing with the synergies of all our other stores with our marketing and advertising,” he said. “It will allow us to have a larger footprint digitally and on television. We will also be able to offer our customers bigger discounts because we have multiple locations.”

Changes In Store
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