From Furniture to Future: CEP Helps Transform Willman Building into The 211 (The Two Eleven)9/12/2025
Thanks to the Champaign Economic Partnership (CEP), that answer arrived. With steady guidance, local connections, and a clear vision for growth, CEP helped ensure the Willman Building wouldn’t sit idle. This September, it will officially reopen, not as a furniture store, but as The 211 (The Two Eleven), a modern hub for small businesses, freelancers, and entrepreneurs.
“We wanted to create more than office space. We wanted to build a place where people in Urbana can work, gather, and thrive together,” said Jamon and Tiffiene Sellman. “The 211 is designed to feel warm and inspiring, a hub where local professionals and creatives can stay connected right here in our community.” The project connects Urbana’s past and future. The historic Willman Building remains a cornerstone of Main Street, while inside, a new venture, operated by local entrepreneur Tiffiene Sellman, offers flexible, contemporary work environments: private offices, co-working memberships, a conference room, and event-rental options. Natural wood, abundant light, greenery, and welcoming finishes create a professional space that still feels inviting. The goal is simple: give local talent the resources they need without leaving Champaign County. This outcome took time and persistence. CEP began working with the Willman family in June 2022 to identify a buyer. Several prospects toured the property but passed. CEP kept at it, ultimately connecting with Jamon Sellman, who saw the potential and stepped forward. From there, CEP worked alongside Jamon on the JobsOhio Vibrant Communities Grant application and helped shape the pitch, close financing gaps with a local bank, and see the project through closing and construction. CEP continued supporting the effort as plans evolved and partners aligned, including JobsOhio and the Dayton Development Coalition. Former owner Scott Fannin is pleased with the result. After touring the revamped space, he said, “I love what they’ve done with it.” He added, “I just wanted it to be in good hands,” and believes that wish has been fulfilled. The redevelopment, led by Sellman Enterprises, LLC, covers 13,255 square feet and represents a $2.9 million investment in downtown Urbana. The 211 (The Two Eleven) anchors nearly 7,000 square feet on the first floor, while the upper two floors have been converted into nine loft apartments. In addition to the JobsOhio grant, the project leveraged Ohio Historic Preservation Tax Credits, a competitive program that helps bring private investment to historic buildings which are resources CEP helped connect. More than a shared workspace, The 211 (The Two Eleven) is designed as a community engine. Planned amenities include a coffee bar and lounge, flexible work zones, space for yoga sessions and workshops, and event capacity for birthdays, anniversaries, and professional gatherings. Its impact will be felt across the local economy by keeping professionals in Urbana rather than commuting to Columbus or Dayton. Momentum is already building. The first official event is scheduled for September 24, 2025 and they will be welcoming 40–50 attendees. It’s an early sign of how the building will function: as a place to connect, create, and celebrate. Throughout the renovation, the building’s character has been preserved. Original hardwood floors, tall windows, baseboards, and even elements of the original mechanics remain. Guided by historic-preservation rules, the team layered in modern touches such as deep “color-drenched” walls, gold-and-black finishings, and thoughtfully thrifted vintage lighting to blend past and present in a way that feels both practical and inspiring. While Jamon took on ownership, Tiffiene shaped the identity and operations of The 211 (The Two Eleven). CEP’s leadership tied it all together. Director Rich Ebert and his team ensured local resources were leveraged, outside partners were connected, and the project never lost momentum. Rich Ebert, Director of the Champaign Economic Partnership believes that this project will be a catalyst for all of Champaign County. “Having such a space in the heart of our county will provide a central hub that will draw business and entrepreneurs from all over. The space will provide business ingenuity and creativity among it’s members. With the ability to work and live in such an environment, I am excited to see what comes from this repurposed space.” The 211 (The Two Eleven) is poised to become an essential part of Champaign County’s business ecosystem to be a place where ideas are born, partnerships form, and residents find both opportunity and connection. Thanks to CEP’s leadership and the Sellmans’ commitment, Urbana gains more than a co-working space; it gains a lasting reminder of what’s possible when a community invests in itself. Tours & Availability Interested in touring or checking availability at The 211 (The Two Eleven)? Contact Tiffiene Sellman at [email protected].
The building has been vacant for over 10 years.
“We’re going to see new work, new life, new employees in this building,” said Champaign Economic Partnership Director Marcia Bailey. Securing the building and cleaning up the site took the team effort of private and public partnerships like the City of Urbana, the Champaign Economic Partnership and True Inspection Services, LLC, a full-service commercial inspection, engineering and construction management company. TIS is now the owner of 12.6 of the 20 acre site, including the building. TIS Executive Vice President Joe Timm said three tenants will move into the building after its restoration – TIS, Community Health and Wellness Partners out of Logan County and The Door Shop, which is a commercial door company. Project partners hope that after the work is completed, other investors will be drawn to build on space behind the building and part of the site’s acreage on the other side of the bike path. The JMC project piggybacks off of the ongoing development of the FC Legacy Place senior living project that will transform the former North and South elementary schools and the Douglas Inn into affordable senior housing. “We’re kind of looking at this as the anchor client or anchor site for helping redevelop this whole neighborhood,” Timm said. Construction bids for the project will go out soon, and the businesses are expected to move in by fall 2021. By: Jenna Lawson, WHIO
View video of the announcement on WHIO's website There were many points in the last five years that community partners thought ‘Legacy Place’ might never happen. It took time to capture nearly $13 million in funding sources, including historic tax credits – not to mention delays due to the pandemic. But on Thursday, partners announced the funds were released and they are able to move forward with the project. It’s possible construction could start within the next week. ‘Legacy Place’ transforms the Douglas Inn in downtown Urbana and two former elementary schools (North & South) into affordable senior housing. 51 units will be created for those 55 and older, with six of them being devoted to people with disabilities. “It’s just a real renaissance for Urbana,” Mayor Bill Bean told News Center 7′s Jenna Lawson. Duane Miller, with development company Flaherty & Collins and also president of F & C Legacy Place, said the project accomplishes two goals: turning three vacant properties into useful properties and filling the need for affordable senior housing in Urbana. “I love to jump into the skin of a community that’s looking for help and looking for opportunities to spur on their own development,” he said. The Douglas has been vacant since 2004 and has long been a large eyesore on the southwest corner of Monument Square. The building has somewhat deteriorated and was the target of multiple arson fires in 2019. The former owner of the property, John Doss, has done work to stabilize the structure. The elementary schools, despite being about 100 years old, are in solid shape, partners said. The timeline for the project will move quickly. Developers estimate about six months to complete both elementary schools and a little over a year to finish the Douglas. Partners are hopeful that the project will have a positive domino effect on other aspects of Urbana living including neighboring businesses and housing. “We may see some of those seniors who may move in here and now their single family homes are available for a new families to move in,” said director of the Champaign Economic Partnership, Marcia Bailey. Bailey added that this solution also preserves the history of all three buildings for the community to enjoy for decades to come. “Having these buildings standing as they are and being repurposed is a huge win for our community,” she said. Other partners in the project include the City of Urbana, Urbana City Schools and Resident Supports and Services, Inc., which provides housing for seniors and adults with developmental disabilities. Downtown spot opening this month to feature health food
By Jenna Lawson, Springfield News-Sun Staff Writer
The last bit of needed funding has been secured to push forward the ‘Legacy Place’ senior housing project in Urbana. Sourcing all of the funding has been a tedious multi-year task undertaken by several different parties — but soon residents will start to see the fruits of labor. “This is going to be a reality,” said Champaign Economic Development Director Marcia Bailey. “It’s not just sketches on a piece of paper. It’s going to be a reality.” In August, the developers of the project — Flaherty & Collins Properties — applied for a grant through the Federal Home Loan Bank of Cincinnati with the help of community partners.
Key development projects
Thanks to economic development investments by private businesses working with the CEP, Urbana – for the first time ever – ranked 41st in the Site Selection magazine’s 2017 list of top U.S. micropolitan communities. Recent successes include the new Navistar distribution center, Memorial Health’s medical building, expansion of Weidmann Electrical Technology, opening of Nutrien Ag Solutions, Sutphen Corporation’s new Service, Parts and Refurbishment Center, expansion of Old Souls Farms hydroponic operations, expansion of Advanced Technology Products and purchase of the former Robert Rothschild Farm property. Champaign County manufacturing jobs have grown from under 3,000 jobs in 2013 to nearly 4,000 in 2018. Major projects for 2019 include:
The CEP is partnering with schools and businesses in numerous ways to help make sure Champaign County has the skilled workforce required by new and expanding businesses. Results of these partnerships include:
Future development
For more information, call the CEP at 937-653-7200 or browse CEPOhio.com.
The group has agreed to a potential sale price with the property’s owner, but the deal is contingent on a zoning change under review as well as an official commitment from the investors, Howell said.
“We have a pretty nice group and I think most people think Urbana needs it, so let’s give it a try,” Howell said. According to its website, the Cobblestone chain focuses on providing upper-midscale rooms, typically in smaller towns. The chain’s only other hotel in Ohio is located in Orrville, south of Akron. Assuming the project moves forward it’s possible construction could start in March and be finished by mid-September next year, Howell said. A request to rezone 8.7 acres of a roughly 11-acre parcel has been approved by Urbana’s planning commission and recently had a first reading at Urbana City Council, said Adam Moore, zoning officer for the city. The request would change the zoning from high-density residential to a general business district, allowing the hotel project to move forward. The proposal needs two more readings before council members can vote whether to approve the change. Local economic development officials began taking a closer look at a possible hotel project earlier this year after a consultant from the Core Distinction Group determined there’s enough demand for rooms to make a new hotel feasible. Champaign County has been losing possible revenue to Clark County, where there are several newer options for guests to stay overnight, said Jessica Junker, a managing partner for Core. “The community is losing revenue not only in hotel revenue, they’re losing money on the room taxes, convenience store purchases, grocery sales and restaurants,” Junker said. The area has several large manufacturing firms that could attract guests overnight, and Urbana University is also nearby and could attract additional business, she said. Core’s report recommended as many as 70 to 80 guest rooms, but the project being discussed by investors is more conservative to make sure the project is a success, said Marcia Bailey, economic development coordinator for the Champaign Economic Partnership. “It is anticipated that a new hotel would capture displaced lodging demand currently staying in markets surrounding Urbana, OH,” the report states. “Additionally, the newness of the hotel should be well received in the marketplace. It’s location will be ideal to serve Urbana and regional markets. This type of hotel would also be capable of adjusting rates to best fit the demand in the market and the seasonality of the area.” Champaign County has rooms available for overnight stays, including a downtown bed and breakfast and businesses like the Econo Lodge Inn and Suites and the Logan Lodge Motel. But there hasn’t been a new hotel in years, Bailey said. The goal isn’t to harm existing lodging businesses in the county, Bailey said, but to ensure enough rooms are available to meet demand. A 2013 study by Tourism Economics showed that the total tourism impact in Champaign County resulted in more than $47 million in sales and enables the employment of more than 350 people in the county, according to information on the Champaign County Chamber of Commerce website. The Springfield News-Sun is commited to providing unmatched coverage of business and jobs in Clark and Champaign Counties. For this story, the paper spoke to city and economic development officials in Champaign County about a proposal to build a new hotel to attract more business to the city. By the numbers: 3 — Estimated acres for the hotel 8.7 — Acres that may be rezoned 58 — Possible guest rooms 15 to 25 — Possible full-time jobs based on a 70 to 80 room hotel Representatives of Flaherty & Collins Properties have been working with the city of Urbana and the Champaign Economic Partnership to develop Legacy Place, a proposed 51 units of senior housing that would occupy the former North and South elementary schools as well as the Douglas Inn on Monument Square. Local officials have been working with architect McCall Sharp Architecture, Springfield, and say that they are 10-11 months from closing on the property sale and beginning construction, which they hope will happen in summer of 2019.
On July 24, the Urbana City Council unanimously authorizing a fee waiver of up to $500 in support of Flaherty & Collins’ application to the affordable housing program of the Federal Home Loan Bank of Cincinnati, including but not limited to water and sewer tap fees, construction permit fees and zoning fees. The resolution affirmed that the city council supports the efforts of Flaherty & Collins to obtain the necessary financing resources to redevelop all three buildings. Flaherty & Collins also obtained tax credits through the Ohio Housing Finance Agency and state historic credits, all of which add points to the competitive application to the affordable housing program, due in mid-August. “The big win was we got a tax credit allocation through the Ohio Housing Finance Agency, that was announced in May, and we still have some smaller pots of money to run after,” said Julie Collier, vice president of development with Flaherty & Collins. “We’re about 10-11 months from closing and construction start. We still need to come up with plans and get our arms around specific construction costs, which we’re doing and putting a lot of work in there to date, but there’s still some work to do. Some of it is just going after some other funding pots. We’ll hear back on those by the end of the year and have some better thoughts and direction then. Our hope is to close June/July of 2019 and start construction then.” Marcia Bailey, CEP’s economic development director, the Ohio Revised Code allows the school district to dis-invest of the two properties no longer needed. Rather than demolish the buildings, the plan is for them to be purchased by the city for $1 each under an already-signed purchase agreement. Then the CEP will act on behalf of the city to sell the buildings to Flaherty and Collins. “The city council agreed to do all of this,” said Bailey. “We had the city schools that were willing because they didn’t want to see the buildings demo-ed either, and it’s a cost savings for taxpayers not to have to pay for the demolition. But the city council agreed that they will take on the buildings … That was an important component, because if the city had not agreed to do that we wouldn’t be where we’re at right now.” When ready to complete the sale of property, Flaherty & Collins will work directly with private owner John Doss to acquire the Douglas Inn. “Just seeing the Douglas get put back into use again is a very positive thing for the community,” said Community Development Manager Doug Crabill. “Seeing those school buildings be reused rather than being torn down and vacant lots gives us a good feeling, because at least we know there is a plan for re-purposing those buildings.” “It’s something we’re used to doing and we feel like there’s usually an extra need for senior housing in communities, and in communities like Urbana there’s a need to help older (buildings) continue their life,” said Collier. “It’s two-fold for us because we’ll help save some important buildings in downtown Urbana, and we’ll also fulfill a housing need for local residents.” The future Legacy Place community will be for residents 55 or older making 60 percent of the area median income or less, roughly $24,000 to $25,000 a year. Bailey said that in addition to providing a built-in customer base for downtown Realtors, the project will be an example to members of the Moving Downtown Forward committee to inform developers how to move projects ahead in downtown Urbana. |
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