From Furniture to Future: CEP Helps Transform Willman Building into The 211 (The Two Eleven)

For decades, the Willman Furniture Store was a downtown landmark in Urbana. Generations shopped there, and the Willman name became shorthand for craftsmanship, hard work, and community service. When the family closed the business, it felt like a chapter of the town’s story had ended. The next question was how to honor the legacy of the building while keeping it active and useful to the community. 
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Thanks to the Champaign Economic Partnership (CEP), that answer arrived. With steady guidance, local connections, and a clear vision for growth, CEP helped ensure the Willman Building wouldn’t sit idle. This September, it will officially reopen, not as a furniture store, but as The 211 (The Two Eleven), a modern hub for small businesses, freelancers, and entrepreneurs. 

“We wanted to create more than office space. We wanted to build a place where people in Urbana can work, gather, and thrive together,” said Jamon and Tiffiene Sellman. “The 211 is designed to feel warm and inspiring, a hub where local professionals and creatives can stay connected right here in our community.” 

The project connects Urbana’s past and future. The historic Willman Building remains a cornerstone of Main Street, while inside, a new venture, operated by local entrepreneur Tiffiene Sellman, offers flexible, contemporary work environments: private offices, co-working memberships, a conference room, and event-rental options. Natural wood, abundant light, greenery, and welcoming finishes create a professional space that still feels inviting. The goal is simple: give local talent the resources they need without leaving Champaign County. 

This outcome took time and persistence. CEP began working with the Willman family in June 2022 to identify a buyer. Several prospects toured the property but passed. CEP kept at it, ultimately connecting with Jamon Sellman, who saw the potential and stepped forward. From there, CEP worked alongside Jamon on the JobsOhio Vibrant Communities Grant application and helped shape the pitch, close financing gaps with a local bank, and see the project through closing and construction. CEP continued supporting the effort as plans evolved and partners aligned, including JobsOhio and the Dayton Development Coalition. 

Former owner Scott Fannin is pleased with the result. After touring the revamped space, he said, “I love what they’ve done with it.” He added, “I just wanted it to be in good hands,” and believes that wish has been fulfilled. 

The redevelopment, led by Sellman Enterprises, LLC, covers 13,255 square feet and represents a $2.9 million investment in downtown Urbana. The 211 (The Two Eleven) anchors nearly 7,000 square feet on the first floor, while the upper two floors have been converted into nine loft apartments. In addition to the JobsOhio grant, the project leveraged Ohio Historic Preservation Tax Credits, a competitive program that helps bring private investment to historic buildings which are resources CEP helped connect. 

More than a shared workspace, The 211 (The Two Eleven) is designed as a community engine. Planned amenities include a coffee bar and lounge, flexible work zones, space for yoga sessions and workshops, and event capacity for birthdays, anniversaries, and professional gatherings. Its impact will be felt across the local economy by keeping professionals in Urbana rather than commuting to Columbus or Dayton. 

Momentum is already building. The first official event is scheduled for September 24, 2025 and they will be welcoming 40–50 attendees. It’s an early sign of how the building will function: as a place to connect, create, and celebrate. 

Throughout the renovation, the building’s character has been preserved. Original hardwood floors, tall windows, baseboards, and even elements of the original mechanics remain. Guided by historic-preservation rules, the team layered in modern touches such as deep “color-drenched” walls, gold-and-black finishings, and thoughtfully thrifted vintage lighting to blend past and present in a way that feels both practical and inspiring. 

While Jamon took on ownership, Tiffiene shaped the identity and operations of The 211 (The Two Eleven). CEP’s leadership tied it all together. Director Rich Ebert and his team ensured local resources were leveraged, outside partners were connected, and the project never lost momentum. 

Rich Ebert, Director of the Champaign Economic Partnership believes that this project will be a catalyst for all of Champaign County. “Having such a space in the heart of our county will provide a central hub that will draw business and entrepreneurs from all over. The space will provide business ingenuity and creativity among it’s members. With the ability to work and live in such an environment, I am excited to see what comes from this repurposed space.” 

The 211 (The Two Eleven) is poised to become an essential part of Champaign County’s business ecosystem to be a place where ideas are born, partnerships form, and residents find both opportunity and connection. Thanks to CEP’s leadership and the Sellmans’ commitment, Urbana gains more than a co-working space; it gains a lasting reminder of what’s possible when a community invests in itself. 

Tours & Availability 
Interested in touring or checking availability at The 211 (The Two Eleven)? Contact Tiffiene Sellman at [email protected]. ​